Palmolive - Target Market Identification Report Essay

Palmolive - Target Market Identification Report - Essay ExampleMarketing mix model focuses on special(prenominal) parts of a firms merchandising strategy. The merchandise is one of the basic elements of this strategy. By promoting a particular product, a firm needs to analyse primarily the following two issues a) would be the development of existing product a priority or b) emphasis should be rather given to the append of the firms share in the targeting marketing? In the second type, the firm should try to introduce new products while in the first case the characteristics of a firms product should be rather highlighted through appropriately customized marketing strategies. In the case under examination, the first strategy would be rather used, aiming to emphasize on the advantages of the firms specific product, the Palmolive natural shampoo vibrant color in regard to the targeting market, i.e. the Australian market. On the different hand, Dibb et al. (2008) note that the term Product as part of the marketing mix model, denotes to a series of issues, including the quality awareness, the product image, the value and the quality of the product tho also the product performance. The marketing policies used by a firm in order to admit the performance of one of its products have to refer to the above qualities/ needs of the product, the promotion of which is the targeting market will be attempted.In the case under examination, the marketing strategy of the firm in regard to the specific product would be additionally influenced by the following facts the Palmolive natural shampoo vibrant color.... 2008, 94). The marketing policies used by a firm in order to support the performance of one of its products have to refer to the above qualities/ needs of the product, the promotion of which in the targeting market will be attempted. In the case under examination, the marketing strategy of the firm in regard to the specific product would be additionally influenced b y the following facts the Palmolive natural shampoo vibrant colour has been introduced in order to meet specific needs the needs of people with colored hair for increased hair care and protection (Colgate Palmolive 2011). More specifically, the above shampoo helps towards the recovery of hair damaged by the colour treatment in the specific product, a combination of UV filter and Avocado extracts (Colgate Palmolive 2011) has been used aiming to understand the quick recovery of hair damaged by color treatment but also to ensure the increase of life of colored hair and the advantage of quality of colored hair (Colgate Palmolive 2011). It should be noticed that a conditioner is available by the firm in order to increase the benefits/ effects of the specific shampoo. The software program of the above product can be characterized as satisfactory proving clear information on the content and the qualities of the product moreover, the use of different color in the products packaging com pared to the other products of the firm helps to distinguish the specific product among the others of the same firm but also among other products with similar characteristics. 1.2 genuine Pricing The price of the particular product can be characterized as of an average to low level compared to the price of similar products of its competitors (Leader et al. 1990).